The unique business model enables Citi to focus on fewer, more sophisticated and larger customers with a net worth more than USD 100 million. Citi’s Institutional Clients Group meets the M&A, banking, cash management, debt and equity-raising needs of the top-tier multinational firms which are established in Switzerland.Ĭiti Zurich and Geneva are not offering consumer banking services to its clients.Ĭiti Private Bank serves the world’s wealthiest individuals and families. Citi Private Bank offers a complete range of wealth management services to families and high net worth individuals. The bank’s business includes all associated types of banking, finance, advisory, and trading businesses.
Citi has 200 years of experience helping their clients meet the world’s toughest challenges and embrace its greatest opportunities.Ĭiti advises people on how to invest for future needs, such as their children’s education and their retirement, and help them buy securities such as stocks and bonds.Ĭiti works with companies to optimize their daily operations, whether they need working capital, to make payroll or export their goods overseas.Ĭitibank Switzerland is a universal bank, mainly active in private banking. The bank’s core activities are safeguarding assets, making payments and accessing the capital markets on behalf of their clients.
The value proposition of Citi is a mission of enabling growth and progress.Ĭiti serves as a trusted partner to their clients by responsibly providing financial services that enable growth and economic progress. Citi has created a culture that is committed to enabling growth and progress through responsible finance. Citibank uses a disciplined approach that allows them to deliver industry-leading efficiency and returns.